My name is Vince. I spent more than 40 years as a general contractor. I know exactly what it costs when a good lead slips through the cracks — because it happened to me more times than I can count.
— Vince, Founder
From a Contractor Who's Been There
I remember the calls I missed because I was on a roof. Or under a house running pipe. Or in a crawlspace pulling wire. Or standing in someone's driveway trying to close a job while three other people were waiting on a callback. The estimates I sent out and never followed up on because the next job was already demanding my attention. The customers who called back two weeks later and said they went with someone else — not because my price was wrong, not because my work was bad, but because I didn't follow up fast enough. That one still stings.
For most of my career, I thought that was just the cost of doing business. You win some, you lose some. You're busy. You can't be everywhere. But when I started actually tracking what those missed calls and dead estimates were costing me — not in theory, but in real dollars — the number was uncomfortable. We're talking tens of thousands of dollars a year, sometimes more, from leads I had already paid to generate.
The frustrating part? It wasn't a lack of effort. My team worked hard. We showed up. We did good work. The problem was that nobody owned the follow-up. There was no system. The phone rang, someone answered or they didn't. An estimate went out, and then it was up to memory and luck whether anyone followed up. Reviews? We hoped customers would leave them. Referrals? We hoped they'd come. That's not a business strategy — that's hope.
I spent years looking for a solution. I tried software. I tried hiring someone to manage the phones. I tried CRMs that required a full-time administrator to keep running. None of it was built for a trade contractor running a real field-service operation. Everything assumed you had a marketing department, a sales team, and hours to spend learning a platform. I had a crew to manage and jobs to run.
The Solution
So I built TradeLead Recovery. Not a software subscription you have to figure out — a done-for-you service that works like a dedicated back-office partner for your business. We come in, learn how your operation runs, and build the system around it. Your trade, your terminology, your workflow. We handle the follow-up, the pipeline reporting, the reactivation campaigns, and the review requests. When a lead comes in, the system moves. When an estimate goes cold, we follow up. When a job closes, we ask for the review. You stay on the tools. We make sure nothing falls through the cracks behind you.
If you've ever missed a call and lost a job to a competitor who answered, sent an estimate that went cold because nobody followed up, or looked at your lead spend and wondered where all those jobs went — this was built for you.
Most contractors don't have a lead problem. They have a lead-handling problem. The calls come in. The forms get submitted. The estimates go out. And then the system breaks down — because there is no system. TradeLead Recovery exists to install that system, manage it, and make sure the leads you already paid for actually turn into booked jobs.
We will define the approved implementation scope, required client inputs, and target launch schedule in writing. If TradeLead Recovery misses the agreed implementation milestone for reasons within our control, we will continue the applicable implementation work without additional implementation labor charges until the approved scope is completed.
This promise does not apply to delays caused by missing client information, third-party approvals, phone or messaging registration, unavailable integrations, carrier restrictions, platform outages, scope changes, or other dependencies outside TradeLead Recovery's control.
Schedule a free working session. We'll review how leads currently move through your business, identify where the biggest losses are happening, and show you exactly what a recovery system would look like for your trade.